Whitepapers

The 2020 Customer Experience

The ongoing digital revolution and the remarkable rise of the commercial Internet over the last deca
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Inventory management guide for retailers

Inventory management keeps many retailers up at night, and for good reason: staying on top of your s
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DIRECTIVE CONSULTING PORTFOLIO

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works f
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The SiriusDecisions B-to-B Buying Decision Process

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of actio
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Compete and Win in the Age of Account Based Buying

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some an
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RETAIL SALES INDEX

After adjusting for the retail sales rate of inflation, measured at 2.9 per cent in August, the over
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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fu
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