• By retail industry
• 22 Oct, 2019

The retail industry is only set to become more competitive. Yet, most companies are still failing to meet customer expectations and become more customer-centric. According to Accenture, this is because there is a growing disconnect between what customers need and what retailers are providing. Customers today want more than a transactional service; they expect a meaningful interaction with a brand. Retailers are still focusing too much attention on their products, pricing and margins. In order to
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