• By Pierre DeBois
• 03 Oct, 2019

The familiar line from the American Express commercials, “Don’t leave home with it,” was meant to have consumers remember their credit cards. It is an especially useful reminder when purchasing online. With the advent of cashless retail (or cashierless retail, as some experts are claiming), consumers can shop via the convenience of their smartphones now, which can render a website less important in an ecommerce strategy. That shift alters the analytics strategy as well.
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