FIT FOR PURPOSE : THE APPAREL FIT TRENDS REPORT FOR ECOMMERCE
Sizing and fit has long been an emotive subject for retailers and their customers alike. In the no-touch world of online, retailers need to be able to accurately and consistently portray the size and fit of their products to
their customers. Customers need confidence that what they buy will be the right size choice and retailers need to know they are doing all that they
can to reduce returns rates and satisfy their customers first time...
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