• By Jay Radia
• 08 Oct, 2019

Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways. While some have rallied against deepening discounts, declaring the "death of Black Friday," others (such as Amazon.com, with Prime Day) seek to create an ever-earlier start to a discount-driven shopping season.In order to understand the state of play for 2019, we surveyed 400 U.S. and U.K. retailers to see what they predict for the holiday shopping season...
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