When, Why and How to Host a Temporary Retail Space

While temporary locations are an exciting opportunity for brands, it's important to evaluate why, when and how to run a pop-up shop in order to set yourself up for success. I've had a number of retail leaders and founders share how important it is to have a strategy when opening a store, while also being flexible and responding to feedback quickly in order to improve the customer experience once you open. You never know what consumers will throw at you.
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