• Simon Jaffery-Reed
• 22 Oct, 2019

Brands will be well on their way to putting their Black Friday and holiday campaigns into motion knowing that even the most airtight plans can fall victim to last-minute glitches, surprises and the inevitable headaches that go along with the break-neck pace of the holiday season. This year, shoppers will expect more from the brand experiences they have during this critical time when they take advantage of offers and promotions. E-commerce teams are required to not only deliver campaigns...
Read more...