• Adam Edwards
• 22 Oct, 2019

In truth, almost 90 percent of retail transactions still take place in-store, with two-thirds of online shoppers still visiting a physical store before they make a final purchase. This indicates that brick-and-mortar retail isn’t on its last legs so much as retail is turning into an omnichannel vertical, where physical and digital channels need each other to flourish. Consumer tastes have also been fine-tuned by social media to the point that these platforms are themselves now huge...
Read more...