• Andy Dubickas
• 29 Oct, 2019

The “Amazon effect” refers to the ongoing disruption in retail and rising consumer expectations driven by e-commerce. Some of the most significant changes that Amazon.com has had on consumer expectations are related to one-click ordering, free shipping, faster delivery, and extraordinary customer service. The online retail giant has also driven physical retailers to make in-store shopping a more compelling experience for consumers. If a retailer can’t meet these standards...
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