Understanding the terms of engagement for in-store technology
Having spent decades in the retail space myself working inside and as an advisor to some of the world's biggest brands and retailers, this paradigm shift feels different. Prior retail downturns — such as the recession we faced in the early-2000s — was driven by a macroeconomic circumstance that, for the most part, applied equal pressure across the entire retail spectrum.
This latest dip in retail is different in that retail incumbents are having their core business threatened by their online...
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