Does a Shorter Shopping Season Between Thanksgiving and Christmas Affect Retail Sales?

When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? To find out, we did an analysis of holiday trends dating back to 2013, the last time Thanksgiving was so late on the calendar. We looked across multiple retail verticals, including home decor, children’s items, apparel, and electronics, and the results revealed an interesting...
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