How to Build an E-Commerce Brand, Part 1: Identify Your Brand

Four years ago, I quit my day job in sales and started focusing on my Amazon business full-time. I’d never done anything entrepreneurial in my life! I had limited funds in my bank account. I was leaving behind a well-paying job. In summary, it was risky. My business had to succeed or I was going to be in serious trouble. Flash forward to today and I’m happy to say that the risk paid off...
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