• By Shant Oknayan
• 01 Dec, 2019

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, computers, tablets and connected devices is now a part of the everyday lives of consumers. Estimates show global retail eCommerce sales will be $3.56 trillion in 2019, commanding 13.7 per cent...
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