• By Leslie McNamara
• 06 Dec, 2019

This holiday season is forecast to reach new milestones for U.S. retailers, with sales expected to cross the trillion-dollar threshold — despite it being the shortest since 2013. This crucial window also proves to be a massive opportunity to turn one-time transactions into long-term customer relationships, as foot traffic and online traffic open doors to cultivate loyalty, and more importantly, sustain it. This holds especially true for millennial shoppers, who plan to spend more than...
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