Bringing Brands to Life: 2019's Top Retail Activations
With heavyweight retailers such as Barneys, Forever 21 and Toys ‘R’ Us (more on them later) having filed for bankruptcy or getting sold off, the world of retail is looking rather bleak for many former titans of the mall. As more and more consumers prefer the solace of online shopping, old giants of the brick-and-mortar scene are going the way of the dodo. However, perhaps the end isn’t quite as nigh as previously imagined...
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