• Dan Slavin
• 18 Dec, 2019

Applying the principle of personalization – where you feel like you're receiving special treatment – can also apply to personalized coupons and offers. You can personalize offers based on a variety of factors such as past purchasing behavior, recency of purchase, dollar value, time of year (seasonal) and location. Consumers say that they will make a first-time purchase from a retailer when that retailer offers a high-discount coupon or promotional offer in return...
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