How to create extraordinary – or wow – retail experience for shoppers

The topic of Retail experience has gained the most traction in the wake of digital era. Th is is not to say that the topic did not hold much credence in yesteryear market. However, a “wow” retail experience is the milestone that all the retailers are striving continuously to achieve as these form the formative steps in actualising repeat purchases in the short term and building brand equity in the long run.
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