• By Chris Sheehan
• 15 Jan, 2020

More than 8,200 retail stores closed in 2019. Well-known brands like Forever 21, Radio Shack, and Barneys New York declared bankruptcy as consumers continued to move away from physical stores in favor of online shopping or more specialized experiences. Whether they’re looking at a product in person or on their mobile device, consumers now expect and demand the retail experience be personalized and catered to them. Nailing this digital experience will be the difference between being around next
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