Why retailers should adopt a flexible e-commerce strategy

There's a great deal of talk about what retail consumers want and expect and how those expectations are growing every day. Research from Elastic Path reveals that meeting those demands, and delivering a rewarding customer experience, requires flexible e-commerce. It's a critical strategy, according to the research, for all brands that want to meet ballooning consumer demands during the holiday season and other busy sales seasons such as back-to-school.
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