Ushering in the next generation of retail

The race for frictionless customer engagement is on, but many retailers continue to find themselves restricted by legacy store technology that focuses on tasks, not customers. For retailers that are already under pressure, this presents a daunting challenge when they’re modernising their enterprise. Fast iteration, continuous feedback, innovation, adaptability and an enlightened attitude to both uncertainty and ‘failure’ are key attributes for retailers in the new world.
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