How Nike Leaving Amazon Has Changed the Face of Retail

At that point the company created the "Triple Double" strategy, the "high-impact capabilities of innovation, speed and direct connections with consumers strategy to boost sales." The initiative was implemented across all operations and obligates the company to provide quick and personal service for customers. This has fueled a resurgence in sales and share price. Outgoing CEO Mark Parker said in a letter to shareholders that "In FY19,..
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