The New Rules of Retail Marketing in 2020

U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to drive both online and in-store sales, as well as their willingness to digitally augment their physical advantages and embrace in-store digital interactions.
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