• By Anthony Ng Monica
• 31 Jan, 2020

Bad recommendations hurt e-commerce. Online retailers must be armed with product and customer data to correctly recommend complementary products. If they don't have the data points, nor the ability to use them, mismatched product recommendations are inevitable.This can be a source of embarrassment for even the biggest retailers. Amazon.com made the headlines recently for all the wrong reasons by bundling a school backpack and a kitchen knife.
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