• by Joe Harris
• 03 Feb, 2020

Keeping up with all the emerging trends and technology in the e-commerce world is no easy feat. AI, machine learning, chatbots, micro feedback... a lot of e-commerce managers tell me they're not sure where or how they should invest their time and resources. My advice is simple: focus wholly on your customer. Today's consumers want engaging and memorable brand experiences; how can your e-commerce help your brand meet those expectations? If we consider all investments through that lens, below are
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