• By Kantar Consulting
• 27 Feb, 2019

Retail in the Future will be as complex and financially challenging as today. It will still be over 90% in brick-and-mortar stores, though the line between the physical and the virtual will blur. The big shift will be the expanded matrix of connections between all the touchpoints of retail, shopper, vendor, and influencer and the speed and depth of data movement across the whole of this new ecosystem.
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