• By Inmar
• 04 Mar, 2019

Coupons remain a powerful shaper of shopper journeys: because of available coupons, 80% of consumers altered their purchase behavior in one or more ways: But like the rest of retail, couponing has moved toward digital, such as "load-to-card" coupon offers. Redemption for load-to-card coupons is more than 7X higher than for coupons provided in traditional paper freestanding inserts (FSIs) 15% vs. 2% despite much lower distribution rates: 32% for load-to-card vs. 90% for FSIs.
Read more...