• By Statista
• 21 May, 2019

According to WPP and Kantar’s second annual BrandZ Top 75 Most Valuable Global Retail Brands report, Amazon is by far the biggest retail brand in the world. With a brand value of $315.5 billion, Amazon accounts for nearly a quarter of the combined value of the top 75 brands, edging out second-placed Alibaba by nearly $200 million.
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