The 2020 Customer Experience
The ongoing digital revolution and the remarkable rise of the commercial Internet over the last decade have transformed traditional business models and empowered customers to engage at their convenience with organizations with whom they interact and transact across multiple channels. Today, they can browse product and service options on the go (mobile search), engage with a live agent (chat/video), resolve issues
through self-service (i.e., chatbots), collaborate with peers to review options.
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