Panera’s Latest Viral Brawl Proves the Company Has an Image Problem

Panera Bread has been facing a mounting issue of an image problem in the press. The latest round focuses on a now-viral brawl that took place in a Colorado store, where a teen worker is being hailed as a local “hero” for breaking up a fight using one of the company’s bread pans. Can the popular chain turn its image around?
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