Why Old Navy is throwing back to the ’90s to burnish its iconic brand

Old Navy is celebrating its 30th anniversary with the ’94 Reissue, a limited-edition collection that updates iconic ’90s designs for a new generation of consumers, according to details shared with sister publication Marketing Dive. The collection, launching Friday, offers nearly 200 styles, including the baby tees, baggy jeans and tracksuits of the brand’s self-described “golden era.”
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