Bath and Body Works To Launch Generative AI Fragrance Finder

Bath & Body Works plans to launch a generative AI Fragrance Finder, aiming to elevate the brand and leverage the latest technologies in digital, MarTech, AI, and generative AI (GenAI) to drive growth within the industry. According to a press release, the retailer is collaborating with Accenture to “modernize, transform and simplify its core digital and technology platforms.”
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