Walmart Offers Half-Price Membership To Attract Amazon Shoppers Before Prime Day

Although Walmart’s members-only sales event has ended and Amazon’s Prime Day is still a week away, the fierce competition between these two retail giants continues at full speed. According to Business Insider, Walmart is offering Walmart+ memberships for $49 annually, a 50% discount from the regular $98 fee, until July 18. This promotion strategically leads up to Amazon’s Prime Day event, which is scheduled for July 16 and 17.
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