How Lithuania's Vinted cracked the luxury clothing resale code
Thomas Plantenga bet the future of Vinted on a television advertisement. The secondhand clothing resale app was burning $1 million per month and had less than a year of cash left when Plantenga made an $800,000 gamble on French television.
“They had the best retention and engagement numbers I have ever seen. Then they applied the Poshmark model and everything collapsed,”
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