E-Grocery value-first (price sensitive) segment to escalate over 50%; overtake growth of overall e-grocery

New Delhi: The value-first (or price sensitive) e-grocery segment is projected to grow at 53% over the next five years, faster than the e-grocery market, which is itself forecasted to grow at 48% CAGR, a new report by consulting firm RedSeer Consulting said Thursday. The value-first segment refers to the households in India, for whom affordability is the key concern and hence buying low-priced grocery is the key consumption driver.
Read more...

;