Retail in the era of social media, the new store front

Social media is the new store front. Whether it is Facebook, Snapchat, Instagram, Pinterest or YouTube, these apps have now become one more access point to funnel customer interest and, hold their attention long enough so as to culminate into a sale.In recent times the shift to e-commerce has been significant. This has been fuelled in parts by smartphone penetration, cheap data prices and, the post pandemic ecosystem which has amplified it even further...
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