Amazon Exclusives brands now outnumber its private labels

The end of 2018, Amazon had 119 private labels and 223 brand partners in the Amazon Exclusives program, the report stated. Leading growth categories included grocery and gourmet, health care and beauty, and household goods. Gartner also observed that with very little purchasing activity through smart speakers thus far, Amazon could reposition its Echo family and Alexa virtual assistant as a smart home hub. Smart home skills accounted for only 3% of all Alexa skills last year, but almost 30%...
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