Amazon Private-Label Partnerships Top Private-Label Brands
Amazon has been focusing on its private-label strategy since last year, getting companies to share 5 percent of their product revenue with Amazon in exchange for access to its exclusive distribution and protection from counterfeits. The report noted that while Amazon won’t get all of the revenue because it is partnering rather than developing its own products, it will be able to offer brand names and merchandise that consumers wouldn’t be able to get elsewhere, which could drive even more...
Read more...