‘Shakti’ network powers HUL’s rural growth

Mumbai: Sneha Dwivedi, the youngest member in her family of six in Atiswa village of Lucknow district, is a ‘Shakti’ micro-entrepreneur with Hindustan Unilever (HUL), distributing soaps, detergents and sanitisers to households. Dwivedi is among the nearly 1.4 lakh Shakti ‘ammas’ — as the women entrepreneurs are called — across 18 states covered by HUL’s Project Shakti. A rural distribution network of HUL, Shakti was set up to enhance livelihoods and build opportunities for women...
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