• retaildive
• 27 Feb, 2019

You’re a successful retailer. You’ve worked hard to win customers' loyalty. But the market has changed and their loyalty is suddenly at risk. Instead of delivering products – as you’ve always done – customers now expect you to meet and exceed expectations at every touchpoint. And this isn’t easy to do profitably. Welcome to the new economy of emotion. The 4 P’s of marketing are being eclipsed by the most complicated P of all: people...
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