Dooney & Bourke launches 1st mobile app
Features will include app-based campaigns and offers like a "Bag of the Week" promotion, and a personalization quiz that allows shoppers to create personal profiles by answering questions about handbag style preferences, according to the release. Dooney & Bourke will eventually offer a feature called DooneyPay that will allow members of the brand's loyalty program to pay for purchases over three installments...
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