• Robert Williams
• 05 Mar, 2019

The expansion follows a successful test with a small number of users in the fall of 2018 that let users virtually trial a variety of lip products. Once available, shoppers will be able to test single products or entire looks and share the looks on social media or with friends. At the Shoptalk conference this week in Las Vegas, Jill Ramsey, chief digital officer at Macy's, discussed a number of ways the retailer is working on enhancing its mobile app, including enablin...
Read more...