Conversational Commerce: Here's what retailers are talking shop about in 2019
From fire throwers and tap dancers to panels on using storytelling and data to build brands, this year's Shoptalk conference was full of unique takeaways. Executives from legacy retailers like Gap and Nordstrom acknowledged they've been moving too slow, and digitally native brands like Glamsquad and Madison Reed shed light on their strategies for building authentic relationships that use customer data to inform their products — and their businesses at large...
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