• By Robyn Turk
• 06 May, 2019

Macy's has set out to improve its customer's experience both online and in stores. The retailer announced its upcoming introduction of an augmented reality tool in its beauty department and interactive fragrance displays to help shoppers discover products. Launching in the spring of this year, the AR beauty experience will first debut on the Macy's app. Consumers will be able to virtually test out over 1,000 beauty products across face, eye and lip items using the function...
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