The Unexpected Opportunity: How COVID accelerated digital & CX journeys of brands, retailers

The online and offline retail worlds are converging faster than ever, and for any successful brand or retailer, a sound Omnichannel strategy has become indispensable for future success. But devising a foolproof Omnichannel strategy calls for detailed analysis of the myriad of channels including identifying and prioritizing them, as well as defining the logic of distribution within all the available channels...
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