British consumer healthcare maker Reckitt Benckiser (RB) rebrands itself as Reckitt

Reckitt Benckiser (RB) is rebranding itself as Reckitt, the British consumer healthcare maker said Tuesday, and called the move “a key milestone” towards sustainable growth. The maker of Dettol soap and Lizol disinfectant said the brand identity and iconography is now more “recognisable”. The implementation of the new brand will be delivered over a three-year timeline, the company said. However, the company is anyway referred to as Reckitt by consumers across markets...
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