Craftsman brand owner sues Sears over new line

Stanley Black and Decker — a global tool manufacturer that sells under multiple brands including Craftsman — is suing Sears for the alleged breach of a trademark license agreement related to the iconic Craftsman brand. "The longer the Craftsman Ultimate Collection is permitted to be advertised, marketed and commercialized by New Sears, the greater the harm that this unlawful sub-brand will impose on the reputation, value and prestige of the Craftsman brand in the marketplace and on Stanley's...
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