Most BOPIS shoppers make additional purchases in store

Over half (68%) of more than 2,000 U.S. shoppers surveyed by return service Doddle have made multiple buy online, pick up in-store purchases, and 50% of respondents have decided where to shop online based on whether or not they could pick up in-store, according to a Doddle press release emailed to Retail Dive. The survey, which was conducted during the week of Dec. 24-29, 2018, also found that 41% of those surveyed said that they used BOPIS services during the holiday season...
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