How Ambani's Snac tac is giving Maggi a run for its money in India's retail market
MUMBAI: Inside supermarkets of Reliance Retail, run by India's richest man, Mukesh Ambani, little-known food and home cleaning brands take pride of place on shelves alongside global labels owned by giants Nestle, Unilever and Coca-Cola. Products like Snac tac noodles and Yeah! colas are Reliance's private label brands - and billionaire Ambani's not-so-secret weapons as he sets his sights on dominating a grocery market that's already worth a cool $608 billion and set to grow more than 20%...
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