Tier 2 and tier 3 cities to drive India’s next wave of retail growth: Kearney

Big cities are contributing less to the growth of India’s retail industry, as consumption patterns have changed over the last decade, showed a report. A large group of smaller cities, including Surat, Jabalpur, Raipur, Mangalore and Faridabad have emerged as the growth centers with their own consumer preferences. “Over the years, most of the organized retailers have established strong presence in metros and tier 1 cities. The next wave of growth in retail will be led by emerging cities beyond..
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