How Flight Delays Are Turning Airports Into Luxury Malls
That’s the impulse luxury retailers are banking on, apparently, as more brands invest in brick-and-mortar stores in international aviation hubs. According to the Wall Street Journal, no less than 33 high-end brands—including Gucci, Dior, Hermès, Louis Vuitton and, yes, Prada—have signed up to open up shop in Istanbul’s new airport. Luxury brands appear to have realized the formula for robust store sales in 2019: flight delays + a captive audience...
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